Greetings my dear Friends in Metal and Pop Culture Geekiness, today is a super duper special occasion because it marks the 20th Anniversary of the PiercingMetal website being online as a source of entertainment to the world. In previous anniversaries I had pointed out that the online publishing world was a very different landscape when we had started out and TBH that very same notion applies as we reach this 20th Anniversary milestone. Back then, the main competition was a batch of physical magazines that were very hard to keep up with because they had a full on staff and budgets and much more in terms of resources than something like this. That’s not as much the case anymore since so many have gone away and not returned in any format. The web-publishing world exploded and when I began I knew maybe three or four scribes and photographers and today I know a couple of hundred who are all looking for your attention at every turn. Then there is the Social Media “Influencer” side of the fence with those who are legitimate and others who have just convinced you that they are. Has it gotten easier? Not by a longshot since the staffs that we deal with at labels or in management companies and venues often change by the year and sometimes the companies and all the rest go away entirely. My father once said to me that “the only constant is change” and he’s right about that for sure. Despite all these things we push forward and are rather stoked to have reached this length of time as an online medium. Down below I’ll share some of the personal highlights but not too much of that since I really have a lot to get back to business on. Anniversary celebrations are wonderful but the job remains the same and doesn’t get done by magic. Even if it looks like a cakewalk to you out there in the readership.

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