Tag Archives: viacombcbs

CBS All Access To Be Rebranded As Paramount+ In Early 2021

viacomcbs logo

The Press Release:
ViacomCBS (NASDAQ: VIAC, VIACA) today unveiled “Paramount+” as the brand name for the company’s upcoming global streaming service, building on a legacy of innovation and superior storytelling that distinguishes one of the most iconic brands in Hollywood. The company’s transformed subscription video on-demand and live streaming service, CBS All Access,will be rebranded as Paramount+in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ leading portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.

This press release features multimedia. View the full release HERE

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” said Bob Bakish, President and CEO, ViacomCBS. “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
Continue reading CBS All Access To Be Rebranded As Paramount+ In Early 2021