Tag Archives: toy industry announcements

Mattel and Paramount Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles

February 11, 2026 Ken Pierce Leave a comment

The Press Release:
Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company, today announced a global, multi-year licensing agreement to develop and market a wide range of products for the iconic Teenage Mutant Ninja Turtles brand.

Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.

Roberto Stanichi, EVP and Chief Global Brand Officer, Mattel said: “Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways.”
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Features, PiercingMetal Says

Super7 Announces The Closure Of Their Brick and Mortar Stores

November 24, 2025 Ken Pierce Leave a comment

It’s not goodbye — it’s “see you soon.”

After years of incredible memories, we’ll be closing our San Diego and 16th Street (San Francisco) stores at the end of the year. These spaces have been home to so many firsts, toy drops, and friendships, and we couldn’t have done any of it without you.

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Pop Culture, Toys and Collectibles

Kayou Unleashes the Next Wave of Fandom Bringing Collectible Cards Stateside

September 17, 2025 Ken Pierce Leave a comment

The Press Release:
Kayou, China’s No.1 collectibles company and top trading card brand, announced today it will officially launch in the U.S. this holiday season as part of its global expansion plans. The company nearly quadrupled its revenue in 2024 to $1.4B, driven by the explosion in popularity of its high-quality collectible trading cards, which account for 80 percent of its sales. Kayou has quickly made a name for itself among the collector community thanks to its exquisite craftsmanship, studio approach to product design, and fan-first mission to be “Here for the Superfans.”

For the first time, American fans of MY LITTLE PONY, NARUTO and tokidoki will be able to flex their fandoms by collecting officially licensed Kayou trading cards—already blockbuster hits across Asia—and chase a U.S. exclusive card for each series.

“Kayou has become a status brand for superfans,” said Sergio Godinho, general manager and COO, U.S., Kayou. “With trading cards spanning nearly 100 beloved properties, we give fans a new way to celebrate and connect with the brands they love. We can’t wait to bring that experience to American collectors—because if you’re crazy for it, there’s a Kayou card for it.”
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Pop Culture, Toys and Collectibles

Bandai Namco Toys & Collectibles America Celebrate Ani-May

April 26, 2022 Ken Pierce Leave a comment

The Press Release:
Anime has taken the world by STORM and fans of the medium know the month of May is for celebrating #AniMAY. Whether they’re admirers of the incredible works from Studio Ghibli or the unforgettable characters in Naruto, One Piece, or Demon Slayer (to name a few), there are oceans of people who celebrate their favorite anime works by collecting memorabilia or character figures. It’s not hard to gear up and show your fandom in any (or all) of these ways, because when fans think of anime collectibles, they think of Bandai Namco Toys & Collectibles America.

Anime Heroes (Naruto, One Piece):

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Features, PiercingMetal Says

Hasbro Announces “Hasbro Pulse Fan Fest” Virtual Event For April

March 15, 2021 Ken Pierce Leave a comment

The Press Release:
Hasbro, Inc. (NASDAQ: HAS) has officially announced the launch of a brand-new collector-focused event, Hasbro Pulse Fan Fest. The virtual event, occurring April 9 at 11 a.m. EST, will be hosted by SYFY Wire on-air correspondent, writer, and producer, Jackie Jennings, and available to watch exclusively on the Hasbro Pulse Fan Fest page. The event will bring never-before-seen content and product reveals directly to Hasbro’s passionate community of collectors in lieu of the company’s annual Entertainment Brand Preview Event held during New York Toy Fair each year. Fans can look forward to engaging panels and activations from Hasbro brands, including G.I. Joe, Power Rangers, and Transformers as well as premier partner brands Marvel, Star Wars™ and Fortnite.

Hasbro Pulse Fan Fest brings collectors a schedule filled with exciting brand panels that will offer exclusive news and opportunities to secure their favorite products before anyone else, as well as special guest appearances including Henry Golding, star of the upcoming film Snake Eyes: G.I. Joe Origins and cast members of the new series Power Ranger Dino Fury. In addition to panels, fans can look forward to product giveaways, behind-the-scenes content and more!
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