Tag Archives: toy fair 2012

PiercingMetal Goes To Toy Fair 2012: Lego

Continuing along with the exploration of the 2012 Toy Fair leads me to the photos that I snapped of the Lego pavilion. They are behind a giant big Lego like wall but have windows to showcase various items in the product line. I wasn’t able to get any touring time at the first pass so am posting those images below for you to examine. By the way these three DC Comics Superheroes stood about 4′ tall apiece and were made entirely of Lego bricks.

lego, toy fair 2012

lego, toy fair 2012
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PiercingMetal Goes To Toy Fair 2012: Diamond Select Toys

For the 2012 Toy Fair, I decided to break into a few company specific posts in order to showcase some of the offerings that we got to see. This post in particular lends to the coolness from the Diamond Select Toys folks. The company was formed by it’s sister company Diamond Comics Distributors and they have been making high quality collectible figures that span a number of different and exciting character properties. Among these are the Marvel Select figures, Mini-Mates and more which I shall share some with you in the photos below.

Logo - DST

One of the most anticipated movies of the year is clearly “The Avengers”, well, in my book at least so we were happy to find a couple of the characters that shall be on the big screen setup around the Diamond Select Toys showroom. Just take a look at this Incredible Hulk. It’s actually modeled after actor Mark Ruffalo. Not a bad job on this at all.

diamond select toys, toy fair 2012, american international toy fair 2012
The Incredible Hulk by Diamond Select Toys

diamond select toys, toy fair 2012, american international toy fair 2012
Hawkeye by Diamond Select Toys

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PiercingMetal Goes To Toy Fair 2012: DC Direct

Thought I am still very new at covering Toy Fair, I want to be sure that I showcase as much as possible here on the website from this grand exploration. Sometimes, I’ll be presenting a single focus on a company based on just how much I snapped and at others we’ll be doing the broader overview. Like I said I am still working out the best way to do this as its pretty different from the NY Comic Con. This post is dedicated to the awesome stuff that is coming down the pike from the DC Direct line of action figures, statues and comic themed items and accessories. I think its safe to let the photos do the talking for me.

dc direct, toy fair 2012

dc direct, toy fair 2012
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PiercingMetal Goes To Toy Fair 2012: “Toy Of The Year” Winners

As I had previously blogged, I was heading to Toy Fair 2012 this week for the 109th edition of the incredible industry conference and after covering the event in 2011 (which you can read about HERE), I knew that I would have my photojournalist work ahead of me. With this being the case I decided to break the adventures up into numerous blog chapters that I felt would allow readers an easier digestion of what we saw while at the same time letting every item and company that gets spoken about have a chance to shine. I started my journey in the Press Lounge area and they have Internet access, some coffee and numerous candy dishes for you to load up on energy with and just adjacent to this region was the display of this years winners for the Toy Of The Year awards or the TOTY’s. Since this was not something I focused on last year, I said let’s start off with it this time around so without any further adieu, please check out the Toy Of The Year award winners for 2012.

toy fair 2012, american international toy fair 2012, toy of the year winners
TOTY 2012 Award Winners Signage

First up are the Hexbug Nano Hive Habitat (by Innovation Labs Inc.) and Angry Birds “Knock On Wood” Game (by Mattel). I discussed the absolute coolness of the Hexbug line last year and these are amazing little oddities that while creepy to some are really awesome to others. The Hive Habitat lets you pack up and carry your Nano’s around and then play with them wherever you like. There is a bridge and some other field area that has an obstacle course. Angry Birds “Knock On Wood” lets you set up the critters from the addictive video game in real life and test your skills. This game would be dangerous in my house as I have already spent too much time on the video version. Congrats to Innovation Labs Inc. and Mattel for these two great products.

toy fair 2012, american international toy fair 2012, toy of the year winners
TOTY 2012 Award Winners: Hexbug Hive & Angry Birds

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Toy Fair 2012 Begins Today!!!!

Oh yes it does and I would be lying if I said that I was not super excited about attending this year’s event as a professional representative of the media. In 2011 I covered Toy Fair for the very first time as a member of press and while some might have wondered how it actually related to my music adventuring, at the end of the day I am an entertainment industry scribe first and foremost. I just happen to do a lot of music review articles on the main site. The blog as you readers have learned is an entirely different animal and one that delves into numerous other aspects of life. I loved what we saw last year in terms of the licensed music and super hero properties and with the event being in February of 2011, movies like Green Lantern, Thor and Captain America had not yet been released even though some incredible products from these films were on display. This year I am curious to see what we shall find in the hero realm and expect a good portion of Batman, The Avengers and Ghost Rider to be there. I admit to being most interested in also seeing the new developments from company’s like N.E.C.A., Lego, Hex Bugs, Safari Ltd., Funko and Knucklebonz since they had some of the coolest stuff I had seen at the fair that time around.  You can bet your bottom dollar if I am allowed to present photos of anything that I will offer them up.  You might remember that some things were super secret and not allowed to have their images snared before the toys/games/electronics had been released.  Many of these companies are aiming for the 2012 Holiday Season already and don’t want competitors getting a leg up on them.

This year I will once again be joined by the amazing Skeleton Pete Parrella who is not only be providing some necessary photographic assistance to the Command HQ as we wander the halls of Javits, but also making his own notes for items to be offered up on his own website.  Since there are numerous new readers to the sites blog since that last round of postings, I’ve embedded some links to the past coverage of the Toy Fair of 2011.  I hope you enjoy them as much as whatever new ideas we will bring to the table with this go round.

PiercingMetal Toy Fair 2011 Coverage: HERE

Skeleton Pete Toy Fair 2011 Coverage: HERE

That’s all I have for now.  Stay tuned for the whole scoop from Toy Fair 2012 over the next few days.
Official Website:
Toy Industry Association: http://www.toyassociation.org