When KISS released their “Sonic Boom” album back in the summer of 2009 it set off a marketing blitz that I documented in a blog posting entitled “KISS Invades Wal-Mart”. The reason we felt that writing this up was so interesting was based on just how much product with their branding had been delivered to the consumer in addition to the album which at the time of this writing has sold over 500,000 copies. We featured a number of images from the massive campaign that the kings of the nighttime world had presented to their fans at the Wal-Mart store and offered up our thoughts on them as a lifelong fan and a consumer so please check it out via that title above. With that being said, we were certainly never expecting this sight when entering one of the local 7-Eleven convenience shops in our neighborhood.
Yep, you are seeing this correctly, it’s KISS on a soda fountain dispenser and in connection with all these Dr. Pepper commercials that we see Gene Simmons doing, there are now four different Super Big Gulp cups to collect and add to your stash of KISS memorabilia. Of course the particular store that I first visited didn’t have these cups anymore but was still displaying the sign and as a maniac for that which be KISS I was feeling rather mocked. Lucky for me there was another store I could check a little more than a mile away. Onward I went and what the hell, a little exercise is never a bad thing these days.
Continue reading The KISS Invasion Reaches 7-Eleven – Gulp!
