I’m going to start my overall presentations with the Hasbro Showroom stuff that we saw for this years Toy Fair. Unlike most of the vendors that we encounter at the event, the Hasbro showroom is offsite from the Javits and it is by invitation only to your outlet.  I don’t mind an offsite visit at all but you might remember my saying in the introductory Toy Fair post that it was about 6 degrees today with a wind-chill factor that made the wind feel like razor blades.  Thankfully the new “7” line train station called “Hudson Yards” would bring us right back up to Times Square where we needed to be so there was very little outside time. While we waited the PR staff working the Hasbro brand would treat us to chocolate chip cookies and hot chocolate. Since it was pretty close to “0” degrees outside this was most welcome.

The media sits in an assembly hall where a big screen is in front and we get an energetic presentation from the company reps. There is no photography or video allowed during this presentation so you get a glimpse of the screen and nothing more.

Once the presentation is over you are sent down to the lower floor to see the products in full view.  They break you all up into groups and sadly for some reason my colleague Pete was placed in another group.   Without being too critical perhaps its best to leave outlets under the same banner do their thing together.  Food for thought.  Let’s start the product line visuals with stuff that will be coming out for the Transformers license.

Continue reading Exploring Toy Fair 2016: Hasbro Toys →