Tag Archives: kayou

Pop Culture, Toys and Collectibles

Kayou Brings Star Power & Superfan Energy to NYCC 2025 with U.S. Debut

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The Press Release:
Kayou, China’s No.1 collectibles company and top trading card brand, is introducing its exquisitely designed, officially licensed trading cards to superfans at New York Comic Con (NYCC) October 9 to 12, 2025 at the Jacob K. Javits Convention Center (booth #1217). With a beautiful wall of cards on display, an interactive booth and star-studded lineup of illustrators and vocal talent from fan-favorites like Hasbro’s MY LITTLE PONY brand, NARUTO and tokidoki, Kayou is sure to be a must-stop for fans, collectors, and content creators alike–it’s the U.S. debut fans have been waiting for from this card giant. The historic moment was celebrated with a giant billboard in Times Square proudly announcing Kayou is “Here for the Superfans.”

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Kayou’s fan-first NYCC booth experience will bring these three beloved international franchises to life with engaging activations, daily giveaways, and limited-edition official NYCC-stickered card drops that collectors won’t want to miss. Plus, they’re going all in delivering once-in-a-lifetime meet and greet experiences fans will never forget with:
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Pop Culture, Toys and Collectibles

Kayou Unleashes the Next Wave of Fandom Bringing Collectible Cards Stateside

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company logos, kayou

The Press Release:
Kayou, China’s No.1 collectibles company and top trading card brand, announced today it will officially launch in the U.S. this holiday season as part of its global expansion plans. The company nearly quadrupled its revenue in 2024 to $1.4B, driven by the explosion in popularity of its high-quality collectible trading cards, which account for 80 percent of its sales. Kayou has quickly made a name for itself among the collector community thanks to its exquisite craftsmanship, studio approach to product design, and fan-first mission to be “Here for the Superfans.”

For the first time, American fans of MY LITTLE PONY, NARUTO and tokidoki will be able to flex their fandoms by collecting officially licensed Kayou trading cards—already blockbuster hits across Asia—and chase a U.S. exclusive card for each series.

“Kayou has become a status brand for superfans,” said Sergio Godinho, general manager and COO, U.S., Kayou. “With trading cards spanning nearly 100 beloved properties, we give fans a new way to celebrate and connect with the brands they love. We can’t wait to bring that experience to American collectors—because if you’re crazy for it, there’s a Kayou card for it.”
Continue reading Kayou Unleashes the Next Wave of Fandom Bringing Collectible Cards Stateside →