Now that I have presented both the Opening Ceremony and the winners of the “Toy Of The Year Awards” along with the Press Conference by Alicia Keys, the time has come to get to exploring the larger event with camera and pen (err Smartphone) in hand. I might have mentioned this in one of my older coverage overviews, but the way that they set up Toy Fair is that the section almost adjacent to the Press space are the newer vendors to the show. It’s great in my humble opinion and of course a bit of a mixed bag to observe and document, but I like to get the overview started with this region. First up are the folks from Super Sprowtz, and this is a nutrition based program for kids with superheroes that are actually vegetables. It’s got some charm and hopefully it gets the young ones to eat their greens.

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