Historically speaking, PiercingMetal.com which was launched back in 2005, has gone through what I feel are many interesting changes. Initially, this was a pure HTML website that only did reviews and somewhere around 2008 we launched a connected Blog for it called “PiercingMetal Musings” which used WordPress. That blog expanded the ideas of the brand and all along the way we used whatever social networking tools available to help make this voice a bit louder. There was a PiercingMetal MySpace and while I had a personal Friendster account, I talked about my journalistic adventures on it all the time. In 2010 we learned of Tumblr which was a micro-blogging medium and connected it to our branded Twitter and would occasionally share our website posts to the network. For the most part I left it alone and when I merged the HTML based PiercingMetal and its Musings Blog into one bigger voice completely under WordPress, I always tried to remember to check the box that allowed sharing to the Tumblrverse of Followers that we had. This brings us to where we are today in web-journalism and the new announcement.
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