The Press Release:
DoorDash (NYSE:DASH) announced a partnership with Marvel Entertainment to create exclusive, custom content inspired by and created for real-life heroes – Dashers. Introduced at New York Comic Con, DoorDash and Marvel worked together to launch a new custom comic book, The Dashers, which celebrates the work and lives of those who deliver with DoorDash. The comic book depicts how, through independence, ingenuity and flexibility, four Dashers are able to save the city of “Dashville” all while pursuing their life goals and passions and delivering for their communities.
The DoorDash x Marvel brand partnership celebrates Dashers, highlighting the opportunities dashing offers them, amplifying the role they play in their communities and illustrating how dashing supports their families, responsibilities, and pursuits.
“We’re thrilled to work with Marvel, the authority on superheroes, to uplift the stories and experiences of Dashers,” said DoorDash Head of Brand Marketing David Bornoff. “The pandemic highlighted the vital role Dashers play in their communities, helping local businesses grow sales and connecting consumers with essential products. The Dashers comic book celebrates the everyday heroism of Dashers and shows how they have the freedom and flexibility to pursue their passions while dashing.”
The Dashers comic book features four super hero characters who each value dashing for a different reason: Ernesto values the ability to explore the city and having different experiences, Julia appreciates being able to earn flexibly while taking care of her family, Remi is an aspiring chef who dashes to support her passion, and Andrew is a young tech-savvy college student who dashes to help buy books and support his education. They each utilize their own Dasher super power – from the ability to be in multiple places at once, or “omnireplication,” to hyper-flexibility, or “supernatural elasticity,” and more – to navigate the city, dash, and ultimately, save the day.
Dashers nationwide, like the characters in the comic book, use dashing to support their passions, spend time with family, and earn on their own terms. Earlier this year, DoorDash released an Economic Impact Report which revealed that 88% of Dasher respondents had other income or responsibilities, which includes Dashers who have a full- or part-time job, are self-employed, students, stay-at-home caregivers or retired.
In addition to the comic book release, Marvel will bring The Dashers to life in a motion comic series that will be released in five chapters. At New York Comic Con, DoorDash will recreate the city of Dashville in an experiential activation. Attendees will be able to test their Dasher super powers and complete challenges to see if they, too, can save Dashville.
Details about the comic book, signing up to dash, and a digital version of The Dashers can be found at doordash.com/marvel.
Chapter one of The Dashers motion comic will be launched October 12 on Marvel’s social media channels and Marvel.com.
About DoorDash: DoorDash (NYSE: DASH) is a technology company that connects consumers with their favorite local businesses in 27 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is building infrastructure for local commerce, enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers. With DoorDash, there is a neighborhood of good in every order.
About Marvel Entertainment Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.
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PiercingMetal Thoughts: This sounds interesting and I always love a copy or two of a speciality comic book, especially if I can secure a few of them to share with friends who didn’t attend the convention. I’ve never used the DoorDash service myself because where I live I have access to pretty much everything and there are rare occasions where I need something in the middle of the night. That being said, I am not yet sure I can get to this activation based on the hectic itinerary that I have going on with my attendance of the New York Comic Con. I’ll wrap this up and ask if you think you will seek this out if you are attending the con. Chime in down below and be sure to say hello if you see me running around. See you next time, please stay safe out there.