City Of Austin Cancels SXSW March Events

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The Press Release:
The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City’s directions.

We are devastated to share this news with you. “The show must go on” is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.

As recently as Wednesday, Austin Public Health stated that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.” However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.

We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.

We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts.

We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals.

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PiercingMetal Thoughts: As this marks the third announcement of this kind to be making, I can only wonder how many more I will be doing and what this current frenzy will lead to for everyday activity. I live on the corner of my local market and no matter when I pop in for this and that, the place is mobbed as if the end of the world was coming. No one has hand sanitizer or wipes but I’ve a stock of that stuff from convention adventures and earlier today I saw a friend posting about not finding toilet paper in some stores. Part of me wishes to remain optimistic but I also take the subway every day and sometimes four times each and that is a moving restroom sometimes. I remain hopeful about this whole dilemma and wish all of our readers and those they love the absolute best of health. Wash your hands and cover your mouths and keep calm. See you next time.

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